The Franklinton Arts District (FAD) is excited to announce that, in order to keep our artists, vendors, and spectators safe during the COVID-19 pandemic, this year’s Urban Scrawl festival will take place online as "Virtual Scrawl" from Noon to 10:00pm on Saturday, August 29!
In any other year, Urban Scrawl would be a two-day charity mural festival held in front of thousands of spectators at 400 West Rich Street in the Franklinton Arts District. Unfortunately, 2020 had other plans... so this year, we're going virtual!
This year, the festival will be one day only, and will be live-streamed on Saturday, August 29th from noon-10 p.m. directly from artists' homes and studios!
How does it work? Selected artists will be given primed birch or maple plywood panels to create their artwork during the virtual event. Available dimensions are one-quarter of the standard dimensions of an Urban Scrawl panel. This means artists can choose from panels of the following sizes when applying: 1' x 1' (square), 1' x 2' (vertical or horizontal), and 2' x 2' (two 1x2' panels to form a square, similar to our double panels at traditional Urban Scrawl).
Groups of artists may submit an application if they plan to work on a collaborative piece, but each artist must complete a separate application form and submit separate samples of their individual work in order to be considered.
APPLICATION GUIDELINES/NOTIFICATION/ACCEPTANCE – please read carefully. Please be sure to complete the entire form. Incomplete applications will not be considered. All entries must be received by Saturday, August 8, 2020 at 11:59 p.m. Applicants will be notified of acceptance no later than Wednesday, August 12.
Due to limited capacity, we be accepting fewer artists during Virtual Scrawl than a traditional Urban Scrawl event. At present, we anticipate this number to be between 25 and 30 artists versus 50 to 55 artists in a typical year. For this reason, any artist not initially accepted will be placed on a waiting list and notified in case of cancellations. Incomplete or late applications will not be considered.
Will artists be participating in live-streams for 10 hours straight? No. The Virtual Scrawl planning committee will work with participating artists to establish a schedule for when members of the general public can tune in to watch the artists at work, which will be at least 30 minutes in length. This schedule will be promoted in the weeks leading up to Virtual Scrawl and shared throughout the day via the Franklinton Arts District’s social media pages and individual artist social media accounts. Some artists may choose to make themselves available for longer periods of time than others, but every artist will be available to watch for some period of time on Saturday, August 29.
How will audience members participate if the artists are working in their homes or studios? Instead of watching artists create large-format murals outdoors at 400 West Rich, spectators will be able to watch our Virtual Scrawl artists via social media live-streaming as they work from their homes or studios.
Just like a normal Urban Scrawl festival, audience members will be able to participate by offering compliments, giving encouragement, and asking questions – they’ll just be doing so in the live-stream’s comment section instead of in person.
We are also working with some surprise local guest hosts to interview and interact with our artists as they complete their pieces and will announce these hosts as they are confirmed. Check back regularly to FAD’s Facebook page and website to see when they are announced!
What styles of art will be featured during Virtual Scrawl? In keeping with the theme of Urban Scrawl as a charity mural festival, Virtual Scrawl will continue to feature two-dimensional visual artists (painters, mixed media, collagists, and similar fields).
If you are interested in participating in Virtual Scrawl and are not sure whether your artistic style would be a good fit, send us an email to firstname.lastname@example.org and our planning committee will be happy to consider your request.
What will happen to this year's panels when they are finished? Completed panels will sold by the Franklinton Arts District at ROY G BIV Gallery from August 31 until September 5, 2020. Pieces will be sold for a flat price to benefit the Urban Scrawl Artists' Relief Fund, a new, temporary initiative to support all past Urban Scrawl artists (and applicants) who have experienced a negative financial impact due to the COVID-19 pandemic. More details about this fund (and how Urban Scrawl artists can access this fund) will be shared at a later date.
To encourage the sale of all pieces created during Virtual Scrawl, pieces will be priced at $100 per square foot ($100-$400 per piece). This means that there are works available for art collectors at every budget point!
Will there be DJs performing during Virtual Scrawl? Unfortunately, due to legal restrictions and terms of service contracts for the various social media platforms, the streaming of copyright-protected material is not permitted without extensive licensing agreements and cost-prohibitive fees. For this reason, we are unable to feature DJs and other music during this year’s Virtual Scrawl.
What about musicians performing original content or content for which they hold the copyrights? We considered this; however, streaming any music content for long periods of time dramatically increases the likelihood of algorithmic shut down on social media platforms due to suspected copyright infringement, which would effectively cancel our event. We appreciate your understanding and look forward to returning with live DJ performances at Urban Scrawl next year!
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